The web analytics job posting which I used to answer this question can be found here: https://www1.apply2jobs.com/entertainment/profext/index.cfm?fuseaction=mExternal.showJob&RID=455
The job title is 'Marketing Manager, Web Analytics & Reporting' and it's at Entertainment Promotions in Ann Arbor.
Why did you choose this job?
The main reason I choose this job was because it's in Michigan so I wouldn't have to move far and would remain in a reasonable distance to my family.
What key skills are required?
- Bachelor’s degree, preferably in Marketing
- 3 to 5 years ecommerce marketing experience
- Proven ability to deliver valuable business insights based on multiple web and consumer data sources. Background with online marketing measurement tools such as preferably CoreMetrics, Omniture, E-Dialog, AdWords, DoubleClick, Google Analytics and business database tools such as Business Objects
- Demonstrated understanding of ecommerce/direct marketing and relationship between website behavior and profitability
- Strong understanding of A/B and multivariate testing.
- Ability to plan, organize, and establish priorities with significant creative, analytical, logical, and strategic thinking skills
- Excellent communication, presentation and interpersonal skills to interact effectively as either a leader or as a member of a team and work collaboratively with other departments.
- Must be creative, adaptive, and achievement-oriented
- Ability to manage multiple tasks and successfully meet deadlines in fast-paced environment
- Proficiency in Word, PowerPoint, Excel and Outlook
What would you do to make yourself more attractive for this job? Share 3 specific activities.
Because my degree will be in Information Technology instead of Marketing I would need to somehow gain or show I can satisfy the more marketing related aspects of the job. One way to make up for this can be through certifications. I did a little research and found that Google offers a certification for their analytical software (https://google.starttest.com/). I imagine there are other certifications out there as well. In addition there are marketing certifications that can be obtained.
Besides the educational requirements I think being able to show an effective understanding of web analytics would get you far towards a job. I would consider creating a site or blog and using free web software show that I both understand it and the reason for it. A bonus from this is that it could be used to also show the ability to increase things like site visibility and/or user satisfaction.
A third thing I could do is become more acquainted with the other software the organization is using, and then some. By having a background with as many types available a person becomes more appealing by being able to adapt or offer suggestions that otherwise may have required the organization more resources.
This position seems well suited. I would be concerned about the amount of marketing material that you would need to know. It wasn't clear if this was more of a technical position or a marketing position that uses web data.
ReplyDeleteYou may also be able to get the marketing experience through a position that was more basic in those requirements....
ReplyDeleteExcellent post...I agree that gaining some certifications would definitely help land the job. I can see how using a blog to showcase your web analytic skills can be helpful.
ReplyDeleteThe reason for choosing this job is really reasonable. Although I just got here for one year, I really like this place. I hope I can find job in michgan too.
ReplyDeleteThis is a very good position, I think IT skill add Marketing skill was very competitive.
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