Below is a screenshot of several custom metrics I created for my blog. Many of these are standard measurements one would expect to see. For instance I have measurements for the amount of visitors and visits and the average duration for the visits along the left. Along the middle I have a few tables that show the number of visits, where they are from, and the average duration spent on the site. There is also a table for the amount of visitors and unique visitors for a week, arranged from most to least. Below that are page views and if there were any hits from a mobile device. The mobile thing isn't particularly of interest for this blog but if an organization or individual were trying to market their site towards mobile users then that would be an important metric. The right has a view pie charts which split the visits down into things like referrals vs direct visits, browser visits, visits by city. These can all be useful again depending on if a site is geared towards a particular user base. For instance if it was a blog for Detroit then we would expect to see most the visits from that city and the surrounding area.
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