The first thing I notice on this page is that several of the
boots, including the first, do not display a purple boot. So the first improvement
I would make is for them to make sure they show the purple version of the boot.
The next issue I see is that there is a shoe in the page which does not belong
there when the search was ‘woman purple boots’.
The color picker on the left could also place purple as one of the first
options instead of one of the last ones. There also seems to be lacking an
option for ‘boot type’ filtering along the left panel. Finally I would list a bestselling
section first. These options help marketing better target users seeking
trending fashion and make it easier for them to find selections of items they
are more likely to purchase.
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