Saturday, September 29, 2012

Landing Page Improvements



The first thing I notice on this page is that several of the boots, including the first, do not display a purple boot. So the first improvement I would make is for them to make sure they show the purple version of the boot. The next issue I see is that there is a shoe in the page which does not belong there when the search was ‘woman purple boots’.  The color picker on the left could also place purple as one of the first options instead of one of the last ones. There also seems to be lacking an option for ‘boot type’ filtering along the left panel. Finally I would list a bestselling section first. These options help marketing better target users seeking trending fashion and make it easier for them to find selections of items they are more likely to purchase.

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