Social Media Trends

Why are the major trends important? 

Major trends in social media is important for business because it can be used to gain numerous competitive advantage. Firstly it allows an organization direct access to its customers thoughts and opinions; what they like, don't like, and what they want. By staying current on trending sites, services, and ideas, an organization can make better choices on what products or services better suit customer needs.

What do you think will be the trends for the next 6 months? 

I've seen sites like Twitter gaining major use recently. I think people like the quick and short way to receive updates. I imagine this trend will continue so companies should make their presence there if they haven't already.

For your chosen company, how are the trends important? Will they affect their current marketing?

For any organization the trends should be important. By keeping up on trends a company can gain the largest input while creating the largest output. If a company is still focused on using a site like MySpace then they are likely to be interacting with fewer customers than if they used Facebook. This affects marketing significantly as the number of individuals changes.