Visit Sodexo's Career blog, Twitter & Facebook pages (feel free to visit their other social media presences as well):
In a blog post, answer the following questions:
Why might potential employees find Sodexo's content engaging?
First, they have an active presence on these sites. This alone helps the content get seen and become more engaging with the public, and potential employees. Besides that the content is welcoming and gives off a positive aura for the organization. It also appeals to a significant range of people.
In what ways is Sodexo using social media to reach their target audiences?
Communication with their audience is one way that Sodexo is using social media to reach their target audiences. When organizations are active on sites like Facebook and Twitter the experience perpetual growth in having their content seen. This naturally means that more of their audience will be reached.
How might Sodexo measure the effectiveness of their individual social networks.
Web analytic can be used to the amounts of hits to a site and to what content they were most interested in. Polling and surveying can also be done to get an idea. In addition to this both the activity on Facebook and Twitter can be used to hear what people say and think.
Does Sodexo's use of social media hurt their reputation with people who may not use it? why or why not?
ReplyDeleteI can't say for sure but I don't think it would hurt their reputation. Only if they were blatantly lying or running aggressive campaigns that attack competitors do I think would tarnish reputation.
DeleteDo you think it might cause mess when Dodexo's use too much social media?
ReplyDelete