I will again use ITEC as the nonprofit for this blog post which as I explain in my last blog post is an organization local to the Lansing area that aims to increase STEM skills in children and adults. Due to the size of the organization there isn't a very large amount of coverage online though there are several spots in local news publications and networks. In addition there is some content concerning the organization in social media sites like twitter and facebook.
What does the world and media think about the nonprofit?
The majority of the news media content has been focused on explaining the organization itself or the launch of a new project. Generally though these spots have been done in such a way that will generate a positive feeling about the organization upon watching them. I couldn't find any negative content concerning the organization so I assume that the organization carries a positive image. However I also think most people are unaware of the organization's existence which is something that should be worked on improving.
Does this match their own messaging?
Yes. In fact a lot of the news content is just interviews with the organization's CEO in which he explains what ITEC is about and what it hopes to achieve. A few focus on a particular program but still manage to highlight the organizations message while covering that.
What recommendations do you have to improve their communications?
As mentioned before steps need to be taken to increasing the organizations visibility. Getting more involved in the community and sponsoring or running events are good ways to generate more interest. Social media can also be better utilized to generate online traffic and to better communicate with the public. Blogging is one thing I think that can be done to accomplish this. The organization also has a youtube channel which does get some attention but could use more to draw in people and communicate the organization's goal.
Are they using Facebook or Twitter (how)?
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