How would you recommend they measure their influence with their local community? What tools and techniques should they use and why?
The first step is to determine what the scope of 'local' is for an organization. With the size of this company in consideration I'd say local is pretty small. Situated between Dewitt and North Lansing I'd say that area is the local community. To determine the influence the organization can look at local news sources both online and off as well as what people in the community are saying. Social media, blogs, and related sites are all online sources to determine this. For an organization of this size there may not be much information available. However I do know it's been featured several times in local newspapers for renovating a street corner as well as participating in public events.For a large organization in a major city there is going to be much more content to measure. Surveys and public opinion polls can also be conducted in the local community to generate an idea on an organization's influence. These can be done both online and off though the cost for latter is higher for obvious reasons.
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