Twitter Measurement

Google maps containing information on electricity situation. I'd say overall there is content relevant but seeing as Google's audience is so massive many may find a lot of it trivial. That said, Google has split their content up into different categories to better filter through it.
Are they engaging their target audience?

I didn't see much interaction between Google's twitter and individuals but as stated above they are definitely responding to major recent event, announcements, or news articles. They've probably responded to individuals before but I am just not finding any.  


 
Using TwitterCounter, evaluate their follower growth and compare them to their competitors.  




It's hard to choose competitors for an organization such as Google as it has expanded into several markets. I decided to just pick what it's most popularly used as -- a search engine. Bing and Yahoo are two other search engines so I am comparing it to them. As can be easily seen Google is drastically ahead but all of them are growing.

Using RetweetRank, evaluate their retweet & message amplification and compare it to their competitors.



Google again is in first between these three. Yahoo however isn't far behind. Bing on the other hand has a lot of catching up to do. Interestingly Google is following significantly less than the other two.

Use stats.brandtweet.com to evaluate their conversation and compare it to their competitors.

 A significant amount of the replies given by all three organizations were to themselves. However Bing had a significantly larger amount of replies to other individuals. It also had the greatest Conversation Quotient at 83.5% while Google was at 41.5% and Yahoo at 23.5%.








Report on your findings using TwitterCounter,  RetweetRank & BrandTweet -- how does your company compare to their competitors?

As I've discussed throughout Google is typically ahead in the twitter department. However It was behind Bing in the Conversation Quotient. 

Discuss how the company is using their Twitter profile:

Google is mostly using their Twitter profile to advertise or market their new products and services, or when updates are planned, being done, or have finished to old. It's a good way to get information out to those interested though without forcing them to constantly check blog posts and similar news sections.

Discuss differences & similarities between how the company is using Twitter and how their competitors are:

 They're all using them for pretty much the same thing. That is marketing, advertising, etc. Google targets a wider range though since it's more an organization than an individual product/service like the other two are.

Make recommendations for how they might improve in their use of Twitter to engage their target audience:

I think that Google is doing mostly the right thing when it comes to Twitter. The only thing I think they need to do better is responding to individuals or at least highlighting when they do. I couldn't find many responses when I first went through their Twitter profile but the later results returned that they have replied. I think they may also want to follow more individuals to just generate even more traffic.