Landing Page Test

What could you test to improve?

 You could change the page in part or entirety to find a better looking and functioning page. This can be done a number of ways ranging from simple alteration of images and text to a complete redesign.

What improvements would you recommend?

 One recommendation I would try on this page is changing the main image banner into one that alternates between displaying various pages. The pages I would consider placing in it are the four pages near the bottom (Snow Blower selection, Feature Video, etc.). I would also make the text below the main image banner more condensed and consider changing the text links into buttons or remove them entirely (they are redundant after all with the links at the bottom).

How would you test your recommendations?

Multivariate testing could be used on this page as a way to improve it. This allows for the changing of various identified elements such as images, bodies of text and more. The changes are then tested and measured to find the more optimized format.  

An A/B test would be a better option for my recommendations as it makes more drastic changes to the page that MVT would not account for. This testing will create two pages which can then be compared and decided upon which looks and functions better.

Why did you pick these methods and what do you expect from the tests?

With the MVT test I wouldn't expect a huge improvement on the page as I feel the problems are deeper than it would test for. I think after redesigning the page somewhat the A/B testing would be a better test to decide whether the existing or new page should be used.