Google Official Blog
Report on your metrics for the blog: Raw Author Contribution: Posts per Month & Content Created, Conversation Rate, Technorati Authority.
- Posts per month:
- 1536 posts / 46 months = 33.4 posts per month.
- Content created:
- 5690 words / 12 posts = 476.2 words per post.
- 33 images or videos / 12 posts = 2.75 images or videos per post.
- Conversation Rate:
- 2803 Google+ comments / 12 posts = 233.6 Google + comments / post.
- 8006 Tweets / 12 posts = 667.2 Tweets / post.
- 7292 Facebook Likes / 12 posts = 607.7 Facebook Likes / post.
- Technorati Authority:
- Score of 833 - Ranked 12 in top 100 blogs.
How might they measure the cost & benefit of their blogging?
The cost is relatively easy to calculate. It'd simply be the cost of hosting the blog along with the time spent maintaining, updating, and directing traffic to it. I have a feeling though that the cost for Google is extremely low (in relation to others). First Google owns the platform the blog is hosted on (Blogger) so it's quite easy to maximize control over it. Knowing the culture Google has created I suspect much of the posting is done by employees in their relative spare time so ultimately there is not too much cost going into that part of it. As for the benefits the blog creates, there are many. A lot of the posts are about new features, devices, etc. or changes to old ones. Those interested in what Google is working on would find a lot of information and Google has enhanced much of the content with pictures and video. There are posts on things like events and public relations also. A significant generation of publicity for each post can also be seen when looking at the conversation rate.
Do you have any recommendations on how they might improve their blog?
I do. The blog seemed incredibly slow to load, especially when changing months/years in the archive. I found myself impatient when trying to record things like word count and comments, which is why I limited my results to just twelve posts. They definitely need to make a lighter weight version or find a way to speed up the current one.
Do you feel that the speed issues were due to your level of expectations (it being a Google site), or is this a larger issue? When I went to the site it seemed adequate.
ReplyDeleteAlso, do you feel this is an effective tool for Google to use to distribute news about products? I personally had never been to this site but most of the information was things that I had read on other news outlets. I don't know if this is where they originally got the info or if it was by other means.