Building an Action Dashboard

Choose one of the measurement strategies you've created in a previous week.  Choose one of the KPIs and discuss how you would build an Action Dashboard to improve executive decision making.  Include what would be in each quadrant and why.

For this post I imagined I was creating an action dashboard for a small business whose customers were mostly within a local vicinity. I decided learning visitor location would be an important thing to track. In this dashboard it shows several things related to this. Along the left is information is both unique visitors and total visitors from Lansing. With the extra space available I decided to add a pie chart that breaks down all visitors into city. The center of the page shows timelines with unique visitors from Lansing, Michigan, and total. With the spare room I added a visitor duration for individuals from Lansing. The right column is similar to the left except it's a larger scope of Michigan instead of Lansing for unique visitors and total visitors from the state. The extra space was used to breakdown the visitor location outside of Lansing.With this information an organization can better track the location of visitors and hopefully find a growth in local traffic.