Measurement Best Practices

I'll use Redline Auto Service as the organization for this assignment.

Is your chosen company following these best practices? How?
 

Unfortunately they are not practicing the best practices highlighted by Avinash Kaushik in this blog entry. Not all pages are tagged and if there are tags they are first instead of last which is the opposite of what is suggested. The unique page names are also meaningless and offer no information to what the page is about. Some of the other rules are irrelevant to this organization's site, such as the rules on redirects and flash/flex/etc.

 

How can they improve their measurement practices?

 

 Following this practices an organization can achieve better results in its data collection as well as generating easier to understand and follow reports. The tips on tags for instance are to better see activity on the site as data is gathered with them. This is especially important for organizations that do not have access to their web server. Tags are also used by cookies which can help both the visitor and the organization by remembering certain decisions and settings or in some cases record keeping. Some other ideas like meaningful unique page definitions and redirects can help improve a user's experience and make them more likely to visit the page in the future. The former also helps with offsite looking as individuals are more likely to click something meaningful than something seemingly random.